Cranberry’s stepping into the world of social media

What’s the best way to reach you? That’s a question our Board and a lot of our staff members have been asking. And the answer seems to depend on two things. One is the type of information – for instance, an announcement for an upcoming concert may be handled differently than an alert about a road closure. The other factor is the personal media preference of each individual; some people are big on text messaging, some people hate it. And so on. So we did a survey earlier this year and determined that we needed to use a mix of different media to reach people. As a result, in addition to our more established channels – the website, CranberryToday, news releases, and email – we’ve gotten into social media, including this blog. We’ve got a presence now on Facebook. We’re on Twitter. And we’re using a new Twitter-like service called Nixle, which is reserved for urgent and emergency-type announcements. You can sign on for any of these from our home page. They’re all free. And we hope they will help us stay in touch.