Monday, October 4, 2010

You can be sure if it’s Cranberry

This past weekend, there was a formal dedication of the new Westinghouse campus in Cranberry Woods. It’s an impressive place with four brand new buildings, more than a million square feet of interior space, and hundreds of millions of dollars in construction costs. It’s a huge investment in our community, and we are deeply flattered.

It’s especially flattering because our Township didn’t lobby for it. We didn’t go out and try to buy the company’s favor or try to snare it like some sort of battle trophy. Instead, it was a business decision – a good business decision, I might add. It was made after lengthy discussions with the Governor’s office and others who really, really wanted Westinghouse to remain in the state. Their interest is understandable; Westinghouse has played a major role in our region’s industrial history, and I’m sure it will be a key player in our future as well.

But even though Cranberry didn’t actively lobby to become Westinghouse’s new hometown, we did some things which we like to think made the company’s decision easier. Back in the early ‘90s, our Board of Supervisors began to craft a long-term vision for the Rt. 228 corridor. They directed our professional staff to design an environment where knowledge-based companies of the 21st century could settle and prosper and benefit our entire community.

That resulted in a number of important changes. They included expanding our transportation capacity, our water supply, and our workforce training resources, as well as improving our land use management and administrative efficiency. It also led to a number of new amenities for Cranberry residents.

We implemented a corridor management plan to designate future points of access from the highway serving Cranberry Woods. And we down-zoned much of this area from retail use to business park use. Down-zoning, as you can imagine, is a politically difficult choice to implement. However we see the Westinghouse decision to locate here as strong validation of that concept.

But beyond those steps, as important as they are, there was one quality we felt would be particularly critical to a successful relocation – and that was our promise to Westinghouse of consistency and uniformity in dealing with local officials. We promised the company that when they spoke to any of our local public bodies – the Township, the School District, or the County – they were speaking to all of us. And we told them that when any one of us would respond, we were speaking for the others as well.

I know it sounds simple, but building partnerships and creating this sort of collaboration requires hard work and constant communication. We know that getting conflicting stories from different units of local government can be a maddening experience. But we think we’ve lived up to our promise.

All of us want Westinghouse to grow and prosper. So as we go forward, we see Cranberry and its partners remaining in close contact with the company, collaborating where it makes sense, and continuing to provide the information that management needs to make the best decisions for their shareholders and employees.

I would welcome your response or comments, please Email me

How I connect the dots

Like most of my Cranberry neighbors who work in the private sector, I head to the office each morning and spend my day dealing with the same sorts of things they face. Things like dealing with customer requests, budget challenges, staffing levels, technology issues, conferences, and board meetings. I work with my colleagues and counterparts trying to figure out the new rules, regulations and mandates which regularly arrive from Harrisburg and Washington – almost all of which are unfunded. I fret over health care costs, prepare for presentations, and solemnly attend professional association seminars.

So, like most of my neighbors, I sometimes see my workday efforts as being terribly fragmented, unfocused, even pointless. But not always. What helps me connect the dots – to really understand what all of that busyness amounts to, is that on weekends I walk the “floor.” That’s where the real meaning of my work life comes together. And it helps recharge my batteries. Take a recent Saturday.

It started at home. I took a shower, using plenty of clean water, courtesy of our Public Works Department. That water went down the drain and off to Cranberry’s Brush Creek wastewater treatment plant, run by our very capable Sewer and Water folks. Then I went out to the curb to retrieve my waste carts, which had been emptied – and in many cases with their contents recycled – thanks to our Collection Connection program contractor. Then I dropped off some old computer parts at an electronics recycling event we hosted. And after that, I took some unused prescriptions to a Public Safety collection station behind the Municipal Center for proper disposal.

Then I walked into the Municipal Center. It was full of people coming and going from programs in our Library and gym, as well as neighborhood meetings in the activity rooms. When I left, I was reminded that the well-landscaped streets I was navigating were the outcome of what had seemed at the time to be endless staff meetings, paperwork and contract negotiations.

Of course, there was traffic – plenty of it. But the traffic was moving. And that movement is the outcome of sophisticated traffic control technology which was only possible after repeated shuttling back and forth to Harrisburg, dealing with mountains of paperwork, and holding endless hours of meetings with state officials to secure funding to buy the equipment and support the passionate staff who maintain that system.

As I drove past, I also noticed how nice Cranberry’s business properties look. And I recall that those features were results of laborious visioning and planning sessions with our Community Development Department, our Planning Advisory Commission, and our Board of Supervisors. The same with Cranberry Highlands – Pennsylvania’s top municipal golf course – and our beautiful parks where parents, children and grandparents are walking, biking, and cheering on their favorite teams.

Then on my Township radio, I heard about a traffic accident. Within minutes, our highly-trained, well-equipped safety professionals arrived on the scene. Seconds later, I got a text message informing me about the accident, advising me to seek alternative routes and of the projected time until it could be cleared. Where did that come from? It came from all those budget, planning, and staff meetings that once seemed so onerous.

Most people don’t realize what makes a community tick. And the better it works, the easier it is to think that working well is simply the norm. It’s not, but I’ve had the good fortune to be part of one of Pennsylvania’s best-working, most desirable communities. I report to an elected Board that truly gets it. And we have a staff of passionate professionals and dedicated volunteers who make every day here an amazing experience. It refreshes me and reminds me of the connection between what I see around me and those mounds of paper, phone calls, and meeting notes that sometimes seem to dominate my life.

I would welcome your thoughts about how we can help connect the dots for you.
Email me